In the Western Union in the 30s of the 20th century worked 14 thousand couriers delivering telegrams. America was on the verge of civil war and needed a reliable connection between the North and South. On the telegraph market of the USA at this time were operated with six large companies: American Telegraph Company, New York Albany and Buffalo Electro-Magnetic Telegraph Company, Atlantic and Ohio Telegraph, Illinois & Mississippi Telegraph Company, New Orleans & Ohio Telegraph Company, and the brainchild of Sibley & Co. - The Western Union Telegraph. In 1920, Western Union has implemented the world's first transmission of images over the ocean. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. To obtain the Golden card can any client of Western Union, committing money transfers on this system more than 1 time per year. Getting the card is issued at the time of making of the next transfer. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.