In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Another invention of Western Union - time synchronization. Money transfer is a matter of minutes, at any distance. One of the common kinds of money transfer is a transfer via the international system of Western Union. On the market was placed about 765 million of ordinary shares of the company. On the first day trading on the exchange the company's shares rose by 3.3% and the cost was $ 19.96. Western Union for more than 130 years provides money transfer services to its customers.