In the Western Union in the 30s of the 20th century worked 14 thousand couriers delivering telegrams. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Before transition to remittances Western Union company rendered services on sphere of cable communication. In October 1871 the company Western Union began to provide money transfer services, drawing on its own extensive telegraph network. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.