The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building - In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. To obtain the Golden card can any client of Western Union, committing money transfers on this system more than 1 time per year. Getting the card is issued at the time of making of the next transfer. By 1861 Western Union telegraph lines entangled the whole America. It's time to explore Europe. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. Another invention of Western Union - time synchronization. Western Union has several divisions, with products such as person-to-person money transfer, money orders, business payments and commercial services. In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp.