As a result of 2011, net income of Western Union has increased by 28% to $ 1.165 billion, the company reported. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide. Gold Card Loyalty Program Western Union