In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Another invention of Western Union - time synchronization. Each money transfer is protected with control number, that allows you to track and to ensure prompt payment of money specified by you person. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. On the market was placed about 765 million of ordinary shares of the company. On the first day trading on the exchange the company's shares rose by 3.3% and the cost was $ 19.96.