Western Union has taken of 451st position in the rating Fortune 500 in 2009, having moved from 473rd line in 2008. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Money transfer is a matter of minutes, at any distance. Sibley, the founder of Western Union, did not build a new telegraph lines, and persuaded the other players to join. American Telegraph Company, however, still had to buy it.