In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. The size of the commission fee for the transfer is charged according to the Western Union tariffs and depends on the amount of money sent. In 1933, by the Western Union Company were invented "singing telegrams". In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online.