In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. Western Union incomes for 2007 have made $4,9 billion US dollars, and the quantity of transactions has made 572 million. In October 1871 the company Western Union began to provide money transfer services, drawing on its own extensive telegraph network.