In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. In the early forties of the 20th century, Western Union has used the first time a commercial intercity microwave transmission system. America was on the verge of civil war and needed a reliable connection between the North and South. On the telegraph market of the USA at this time were operated with six large companies: American Telegraph Company, New York Albany and Buffalo Electro-Magnetic Telegraph Company, Atlantic and Ohio Telegraph, Illinois & Mississippi Telegraph Company, New Orleans & Ohio Telegraph Company, and the brainchild of Sibley & Co. - The Western Union Telegraph. In 2007 the company made 167.7 million transactions on money transfers between individuals and 404.6 million transactions between physical and legal persons. In October 1871 the company has implemented the world's first telegraph money order. After a century money transfers have become a major source of income for Western Union. To obtain the Golden card can any client of Western Union, committing money transfers on this system more than 1 time per year. Getting the card is issued at the time of making of the next transfer. Western Union incomes for 2007 have made $4,9 billion US dollars, and the quantity of transactions has made 572 million. The Western Union Company is a financial services and communications company based in the United States. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building - Gold Card Loyalty Program Western Union