In 1920, Western Union has implemented the world's first transmission of images over the ocean. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In 1877, starting from September, New York City residents began to have the opportunity to check the time on clock with the "time ball", located on the roof of constructed in the same year a new corporate headquarters - Western Union Building. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. Western Union incomes for 2007 have made $4,9 billion US dollars, and the quantity of transactions has made 572 million. Thanks to cooperation with Western Union the Associated Press at the end of the XIX century took almost monopolistic position in the U.S. market news.