In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. In the early 60s Western Union has put into operation transcontinental microwave system of data transmission via radio waves, completely replacing the web of telegraph poles and wires. You do not need to open a bank account, so you can send or receive money in any of the 170 000 service points of Western Union around the world. Western Union incomes for 2007 have made $4,9 billion US dollars, and the quantity of transactions has made 572 million. 1970 - a new service called All you need for sending money via Western Union is to go to the nearest branch of Western Union, fill out the transfer printed form, show your passport and then send money. Western Union made so that the time in all of American civil services was the same.