The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. Money transfer is a matter of minutes, at any distance. In 1933, by the Western Union Company were invented "singing telegrams". Western Union incomes for 2007 have made $4,9 billion US dollars, and the quantity of transactions has made 572 million. Thanks to cooperation with Western Union the Associated Press at the end of the XIX century took almost monopolistic position in the U.S. market news.