In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. In 1920, Western Union has implemented the world's first transmission of images over the ocean. Western Union offers one of the easiest ways for families and friends to send money and stay connected almost anywhere in the world. In 1935, Western Union has put into operation first intercity fax communication. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In 1914 Western Union engineers invented the first payment card - a prototype of the modern credit card. On the market was placed about 765 million of ordinary shares of the company. On the first day trading on the exchange the company's shares rose by 3.3% and the cost was $ 19.96. Western Union for more than 130 years provides money transfer services to its customers.