In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1935, Western Union has put into operation first intercity fax communication. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. Before transition to remittances Western Union company rendered services on sphere of cable communication. The Western Union Company is a financial services and communications company based in the United States. Western Union made so that the time in all of American civil services was the same.