Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. Separation of the companies had two objectives: first, to give Western Union the opportunity to develop more intensively, and secondly, to help First Data to return to its original activity (in 1992 the company separated from the payment system of American Express as an independent financial services company). In 1991, Western Union has sold some low-profit division of the company AT & T, GM Hughes Electronics, and to some others. In the same year the company changed its name to New Valley Corp. In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission. Western Union made so that the time in all of American civil services was the same.