The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. Western Union offers one of the easiest ways for families and friends to send money and stay connected almost anywhere in the world. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. One of the common kinds of money transfer is a transfer via the international system of Western Union. In 1933, by the Western Union Company were invented "singing telegrams". Western Union for more than 130 years provides money transfer services to its customers.