In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Another invention of Western Union - time synchronization. Each money transfer is protected with control number, that allows you to track and to ensure prompt payment of money specified by you person. One of the common kinds of money transfer is a transfer via the international system of Western Union. In 1933, by the Western Union Company were invented "singing telegrams". Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.