In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In the early 60s Western Union has put into operation transcontinental microwave system of data transmission via radio waves, completely replacing the web of telegraph poles and wires. The Western Union Company is a leader in global payment services You do not need to open a bank account, so you can send or receive money in any of the 170 000 service points of Western Union around the world. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.