In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. You do not need to open a bank account, so you can send or receive money in any of the 170 000 service points of Western Union around the world. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building - Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.