In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. One of the common kinds of money transfer is a transfer via the international system of Western Union. In 1933, by the Western Union Company were invented "singing telegrams". In 1879 Western Union left the telephone business after losing a lawsuit against Alexander Graham Bell - the patent holder on the phone.