As a result of 2011, net income of Western Union has increased by 28% to $ 1.165 billion, the company reported. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. In 1933, by the Western Union Company were invented "singing telegrams". 1970 - a new service called Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.