In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1877, starting from September, New York City residents began to have the opportunity to check the time on clock with the "time ball", located on the roof of constructed in the same year a new corporate headquarters - Western Union Building. By 1861 Western Union telegraph lines entangled the whole America. It's time to explore Europe. One of the common kinds of money transfer is a transfer via the international system of Western Union. In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission.