In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1935, Western Union has put into operation first intercity fax communication. Money transfer is a matter of minutes, at any distance. In 1933, by the Western Union Company were invented "singing telegrams". In 1849, Selden and Sibley, the founders of the future Western Union, created the New York State Printing Telegraph Company.