In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Western Union incomes for 2007 have made $4,9 billion US dollars, and the quantity of transactions has made 572 million. Transaction with Fexco has allowed Western Union to control directly more than 10 thousand points of service, which belonged to Fexco in 7 European countries (Spain, UK, Sweden, Ireland, Denmark, Norway and Finland). Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.