In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1866, Sibley ordered the engineers to develop a Western Union telegraph system of stock quotes in real time. In April 1851 companions registered in Albany New York and Mississippi Valley Printing Telegraph Company (NYMVPTC), which included founded two years before New York State Printing Telegraph Company. The size of the commission fee for the transfer is charged according to the Western Union tariffs and depends on the amount of money sent. In October 1871 the company has implemented the world's first telegraph money order. After a century money transfers have become a major source of income for Western Union. 1970 - a new service called In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.