In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1935, Western Union has put into operation first intercity fax communication. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. Western Union incomes for 2007 have made $4,9 billion US dollars, and the quantity of transactions has made 572 million.