The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. In 1920, Western Union has implemented the world's first transmission of images over the ocean. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. In 1856, in 7 years after the foundation of New York State Printing Telegraph Company, the company changed its name to Western Union Telegraph Company.