In 1860 the U.S. Congress arranged among the telegraph companies a competition to create a national line. The winner was Western Union. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Each money transfer is protected with control number, that allows you to track and to ensure prompt payment of money specified by you person. The size of the commission fee for the transfer is charged according to the Western Union tariffs and depends on the amount of money sent. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.