1980 - for the first time in the history of Western Union revenues from money transfers exceeded the income from the telegraph service. In the 30's of the twentieth century, Western Union has become the world's largest telegraph company. In 1935, Western Union has put into operation first intercity fax communication. In 1933, by the Western Union Company were invented "singing telegrams". In 1991, Western Union has sold some low-profit division of the company AT & T, GM Hughes Electronics, and to some others. In the same year the company changed its name to New Valley Corp. In the summer of 1990 top managers of the Western Union Company spent day and night in the main office in Englewood (Colorado, USA). They needed to meet the challenge: to save the Western Union from bankruptcy, paying off the debts of the company millions of dollars. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.