In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Another invention of Western Union - time synchronization. Thanks to cooperation with Western Union the Associated Press at the end of the XIX century took almost monopolistic position in the U.S. market news. In 1849, Selden and Sibley, the founders of the future Western Union, created the New York State Printing Telegraph Company. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide. Western Union for more than 130 years provides money transfer services to its customers.