In 1995, First Financial Management was acquired by First Data Corp. (the deal amounted to $ 7 billion), and Western Union Financial Services became a subsidiary of First Data. Separation of the companies had two objectives: first, to give Western Union the opportunity to develop more intensively, and secondly, to help First Data to return to its original activity (in 1992 the company separated from the payment system of American Express as an independent financial services company). In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission. Gold Card Loyalty Program Western Union Western Union made so that the time in all of American civil services was the same.