In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Another invention of Western Union - time synchronization. The size of the commission fee for the transfer is charged according to the Western Union tariffs and depends on the amount of money sent. By 1861 Western Union telegraph lines entangled the whole America. It's time to explore Europe. In 1933, by the Western Union Company were invented "singing telegrams". Western Union incomes for 2007 have made $4,9 billion US dollars, and the quantity of transactions has made 572 million. In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. On the market was placed about 765 million of ordinary shares of the company. On the first day trading on the exchange the company's shares rose by 3.3% and the cost was $ 19.96.