In the early forties of the 20th century, Western Union has used the first time a commercial intercity microwave transmission system. The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. Thanks to cooperation with Western Union the Associated Press at the end of the XIX century took almost monopolistic position in the U.S. market news. In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building - Western Union made so that the time in all of American civil services was the same.