In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Each money transfer is protected with control number, that allows you to track and to ensure prompt payment of money specified by you person. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. 1970 - a new service called Sibley, the founder of Western Union, did not build a new telegraph lines, and persuaded the other players to join. American Telegraph Company, however, still had to buy it.