In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Separation of the companies had two objectives: first, to give Western Union the opportunity to develop more intensively, and secondly, to help First Data to return to its original activity (in 1992 the company separated from the payment system of American Express as an independent financial services company). Money transfer is a matter of minutes, at any distance. By 1861 Western Union telegraph lines entangled the whole America. It's time to explore Europe. Payment systems are one of basic elements of infrastructure of e-commerce. The Western Union Company is a financial services and communications company based in the United States. In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission.