In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. In 1935, Western Union has put into operation first intercity fax communication. In the early 60s Western Union has put into operation transcontinental microwave system of data transmission via radio waves, completely replacing the web of telegraph poles and wires. In 1849, Selden and Sibley, the founders of the future Western Union, created the New York State Printing Telegraph Company. Gold Card Loyalty Program Western Union Western Union made so that the time in all of American civil services was the same.