In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Another invention of Western Union - time synchronization. Money transfer is a matter of minutes, at any distance. In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. In 1849, Selden and Sibley, the founders of the future Western Union, created the New York State Printing Telegraph Company. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.