The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. Western Union offers one of the easiest ways for families and friends to send money and stay connected almost anywhere in the world. In 1935, Western Union has put into operation first intercity fax communication. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building - Gold Card Loyalty Program Western Union Western Union made so that the time in all of American civil services was the same.