1980 - for the first time in the history of Western Union revenues from money transfers exceeded the income from the telegraph service. In 1860 the U.S. Congress arranged among the telegraph companies a competition to create a national line. The winner was Western Union. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.