In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. Western Union offers one of the easiest ways for families and friends to send money and stay connected almost anywhere in the world. In 1935, Western Union has put into operation first intercity fax communication. In October 1871 the company has implemented the world's first telegraph money order. After a century money transfers have become a major source of income for Western Union. 1970 - a new service called In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. Sibley, the founder of Western Union, did not build a new telegraph lines, and persuaded the other players to join. American Telegraph Company, however, still had to buy it.