In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In 1866, Sibley ordered the engineers to develop a Western Union telegraph system of stock quotes in real time. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building -