In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. The size of the commission fee for the transfer is charged according to the Western Union tariffs and depends on the amount of money sent. Separation of the companies had two objectives: first, to give Western Union the opportunity to develop more intensively, and secondly, to help First Data to return to its original activity (in 1992 the company separated from the payment system of American Express as an independent financial services company). Western Union incomes for 2007 have made $4,9 billion US dollars, and the quantity of transactions has made 572 million. 1970 - a new service called The Western Union Company is a financial services and communications company based in the United States. In October 1871 the company Western Union began to provide money transfer services, drawing on its own extensive telegraph network.