In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. In 1864, fearing the laying of long underwater lines, Western Union offered to carry out laying of telegraph lines to Europe through the Russian Alaska under the narrow Bering Strait and then to Siberia with branching in the major cities of Europe. You do not need to open a bank account, so you can send or receive money in any of the 170 000 service points of Western Union around the world. The Western Union Company is a financial services and communications company based in the United States. In 1849, Selden and Sibley, the founders of the future Western Union, created the New York State Printing Telegraph Company. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building -