In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. You do not need to open a bank account, so you can send or receive money in any of the 170 000 service points of Western Union around the world. In 1914 Western Union engineers invented the first payment card - a prototype of the modern credit card. Before transition to remittances Western Union company rendered services on sphere of cable communication. In the summer of 1990 top managers of the Western Union Company spent day and night in the main office in Englewood (Colorado, USA). They needed to meet the challenge: to save the Western Union from bankruptcy, paying off the debts of the company millions of dollars. Sibley, the founder of Western Union, did not build a new telegraph lines, and persuaded the other players to join. American Telegraph Company, however, still had to buy it.