In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In the 80's of Nineteenth century, Western Union was repeatedly tried capture by the railroad tycoon Jay Gould. He worked with Alexander Graham Bell, inventor of the first phone. Money transfer is a matter of minutes, at any distance. In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. Gold Card Loyalty Program Western Union Western Union made so that the time in all of American civil services was the same.