In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. The size of the commission fee for the transfer is charged according to the Western Union tariffs and depends on the amount of money sent. In 1914 Western Union engineers invented the first payment card - a prototype of the modern credit card. Before transition to remittances Western Union company rendered services on sphere of cable communication. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.