The project of congressmen involved the construction of lines with the length of two thousand miles in 10 years. Western Union handled the government task within 112 days. The secret of Sibley was simple: he used the tactics of the "Western Union". In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1877, starting from September, New York City residents began to have the opportunity to check the time on clock with the "time ball", located on the roof of constructed in the same year a new corporate headquarters - Western Union Building. In the 80's of Nineteenth century, Western Union was repeatedly tried capture by the railroad tycoon Jay Gould. He worked with Alexander Graham Bell, inventor of the first phone. The Western Union Company is a leader in global payment services In October 1871 the company has implemented the world's first telegraph money order. After a century money transfers have become a major source of income for Western Union. Before transition to remittances Western Union company rendered services on sphere of cable communication. In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.