In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Each money transfer is protected with control number, that allows you to track and to ensure prompt payment of money specified by you person. Before transition to remittances Western Union company rendered services on sphere of cable communication. In 2000 was launched the Web site westernunion.com, with which users from certain countries can independently transfer funds online. The Western Union Company uses the most up to date technologies and its unique worldwide computer network that allows to carry out quick money transfers payments in more than 190 countries around the world. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building -