In February 2009 the company entered into an agreement with Fexco to acquire 100% of its shares for $ 159.9 million. In 1920, Western Union has implemented the world's first transmission of images over the ocean. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Each money transfer is protected with control number, that allows you to track and to ensure prompt payment of money specified by you person. In 1866, Sibley ordered the engineers to develop a Western Union telegraph system of stock quotes in real time. In 1933, by the Western Union Company were invented "singing telegrams". In 1991, Western Union has sold some low-profit division of the company AT & T, GM Hughes Electronics, and to some others. In the same year the company changed its name to New Valley Corp. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.